Focus: Concept, Creative Direction, Design, Illustrations, Technical Strategy, Frontend Development, Backend Development
Production: Adartas/Drone Rebels
BARE. NAKED. CARBON. Well... there is a styled- engine for you. Another production with our best-in-class team, soon to be back on the tracks...
The production process behind this project was based on a meticulous play on lighting. With a strong editing team behind it, we managed to put forth the best to shoot a process-commercial. The idea was to highlight the attributes and details by creating product focussed shots.
Generating a commercial such as this one requires quite a team and setting, but the most important is to know what you are shooting. The philosophy of Donkervoort is forged with two elements: Aesthetics and Technology. Therefore, we focussed on these to produce this.